Low - and No-Cost Marketing Resources for Small Businesses
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Low - and No-Cost Marketing Resources for Small Businesses
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According to published small business marketing statistics, almost 75% of consumers use social media as a resource when making their buying decisions. A little more than 80% of consumers do research online before making their purchases, and 60% of these shoppers use search engines before visiting a specific website. The reliance on digital marketing isn’t limited to online shopping. Approximately 75% of shoppers who use local searches purchase at a brick-and-mortar store within 24 hours, and 41% of these buyers have read online reviews.
Given the increasing importance of digital marketing for connecting consumers and small businesses, it is vital to find marketing resources that fit your budget and expertise. Fortunately, there are many low-cost and free marketing tools that can help you implement effective digital marketing for your business.
